Walmart 2023 Holiday Campaign
Every year, Walmart initiates a sequence of campaigns to promote their holiday products. To support their worldwide campaigns, I was selected to join their design team in creating 10 projects that encompassed 190 assets over the course of 3 months. 1. Annual Event 1 Get Ready 2. Annual Event 2 Shop Ready 3. Cyber Monday 1 Get Ready 4. Cyber Monday 2 Shop All 5. Best Savings Big Assortment 6. Top Brands Styles For Less 7. Last Minute Savings 8. December Deals 9. December Deals Item Price 10. Best End Of Year Clearance With Claim 11. Winter Savings 12. Best End Of Year Clearance No Claim All assets were designed in Photoshop with additional support from Figma and Illustrator. The design approach focused on establishing a unified style incorporating Walmart's brand colors, sparkly background, and an array of products. The campaigns were a resounding success for the brand, reaffirming Walmart's position as a leader in the industry. Here's a glimpse of our success story.