Walmart 2023 Holiday Campaign
As Senior UI/UX Designer, I partnered with Walmart’s global design team to deliver 10 projects and over 190 digital assets in just three months, driving the success of their holiday campaigns and strengthening Walmart’s leadership in the retail industry. 1. Annual Event 1 Get Ready 2. Annual Event 2 Shop Ready 3. Cyber Monday 1 Get Ready 4. Cyber Monday 2 Shop All 5. Best Savings Big Assortment 6. Top Brands Styles For Less 7. Last Minute Savings 8. December Deals 9. December Deals Item Price 10. Best End Of Year Clearance With Claim 11. Winter Savings 12. Best End Of Year Clearance No Claim All assets were designed in Photoshop with additional support from Figma and Illustrator. The design approach focused on establishing a unified style incorporating Walmart's brand colors, sparkly background, and an array of products. The campaigns were a resounding success for the brand, reaffirming Walmart's position as a leader in the industry. Here's a glimpse of our success story.