My focus is fusing creative and analytical thinking to design products that are simple, intuitive and impactful.  The process is deeply rooted in the Double Diamond design model. Since no two projects are the same the specific user-centered methods and tools that I employ vary from project to project.

• Develop project schedule and coordinated client/team stand ups
• Conduct comparative analysis and technology research
• Create user profile personas
• Whiteboard conversation flows using affinity diagramming
• Generated detailed user flows
• Facilitated usability testing
• Develop lo-fi and hi-fi prototyping
• Product launch
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