Denver Tracy is a leader and a do-er on a broad spectrum of brands and project types from campaign and story driven work to pure UX, design and new product innovation.
A strong believer in the simple truth that if you don’t love what you’re making, then no one else will either. And that the most lovingly crafted and told marketing, communication or product ideas are the ones that earn a place in people’s lives and have a lasting impact.
Denver finds himself perfectly eclectic enough to bring creative thinking + craft to the ever evolving and strange landscape we all inhabit on the internet. Denver has been a maker and not just a talker throughout the marketing and advertising industry for more than 20 years. He’s been an award-winning Creative Director on brands including Pizza Hut, BMW, Taco Bell, Capital One, SONY, Samsung, Maserati, Lexus, YouTube, SnapChat and countless others.
A strong believer in the simple truth that if you don’t love what you’re making, then no one else will either. And that the most lovingly crafted and told marketing, communication or product ideas are the ones that earn a place in people’s lives and have a lasting impact.
Denver finds himself perfectly eclectic enough to bring creative thinking + craft to the ever evolving and strange landscape we all inhabit on the internet. Denver has been a maker and not just a talker throughout the marketing and advertising industry for more than 20 years. He’s been an award-winning Creative Director on brands including Pizza Hut, BMW, Taco Bell, Capital One, SONY, Samsung, Maserati, Lexus, YouTube, SnapChat and countless others.
Key Achievements:
• Art Director, Tandem Theory: Conceptualized and designed the creative development of the client brand voice that aligns with overall marketing objectives. Developed these ideas into innovative design materials to improve sales and consumer perceptions. Mentored and managed members of the Art Team, helping them to refine their skills and move along their career paths.
• Art Director, CapitalOne corporate: Working as design lead, day to day was balanced by the design of aesthetic elements and affinity diagramming sessions required to make designs great, function well and resonate with users. Gained experience in turning company profiles into infographic journeys, while exploring the needs for a new identity or digital piece of marketing.
• Art Director, DNA Public Relations: Directed design support as it pertains to marketing and, including market research, maintaining CRM databases through social media platforms such as TikTok, Snapchat, Instagram, Facebook, and X.
• Art Director, Starpower Home Entertainment: Overseeing and designing all elements for the brand while working with a media team to launch local and national campaigns. Worked closely with the leadership team to build customer-centric brand channels, while managing a team of designers/copywriters/project managers.
• Lead Marketing Designer, NTE TEXpress: The reconstruction of expanded frontage lanes and main lanes and the addition of TEXpress managed lanes, along IH 820 and SH 121/183 - IH 35W in Fort Worth.