Denver Tracy is a leader and a do-er on a broad spectrum of brands and project types from campaign and story driven work to pure UX, design and new product innovation.
A strong believer in the simple truth that if you don’t love what you’re making, then no one else will either. And that the most lovingly crafted and told marketing, communication or product ideas are the ones that earn a place in people’s lives and have a lasting impact.
Denver finds himself perfectly eclectic enough to bring creative thinking + craft to the ever evolving and strange landscape we all inhabit on the internet. Denver has been a maker and not just a talker throughout the marketing and advertising industry for more than 20 years. He’s been an award-winning Creative Director on brands including Pizza Hut, BMW, Taco Bell, Capital One, SONY, Samsung, Maserati, Lexus, YouTube, SnapChat and countless others.
A strong believer in the simple truth that if you don’t love what you’re making, then no one else will either. And that the most lovingly crafted and told marketing, communication or product ideas are the ones that earn a place in people’s lives and have a lasting impact.
Denver finds himself perfectly eclectic enough to bring creative thinking + craft to the ever evolving and strange landscape we all inhabit on the internet. Denver has been a maker and not just a talker throughout the marketing and advertising industry for more than 20 years. He’s been an award-winning Creative Director on brands including Pizza Hut, BMW, Taco Bell, Capital One, SONY, Samsung, Maserati, Lexus, YouTube, SnapChat and countless others.
Key Achievements
• Senior UI/UX Designer, CMG Consulting (Client: MOOV.Health)
Led website design and marketing experience across homepage, location pages, campaign landers, and blog properties. Established a consistent brand voice and scalable UI patterns aligned with business goals and clinic operations. Built reusable component libraries and page templates in Figma, standardized SEO meta and accessibility patterns, and partnered closely with leadership, marketing, and clinic teams to drive conversion-focused experiences across multiple service lines.
Led website design and marketing experience across homepage, location pages, campaign landers, and blog properties. Established a consistent brand voice and scalable UI patterns aligned with business goals and clinic operations. Built reusable component libraries and page templates in Figma, standardized SEO meta and accessibility patterns, and partnered closely with leadership, marketing, and clinic teams to drive conversion-focused experiences across multiple service lines.
• UI/UX Visual Designer, Microsoft (Events Team)
Designed cohesive web experiences by integrating branding, scalable UI systems, and accessibility-first design practices aligned with Microsoft standards. Streamlined workflows, contributed to design libraries and prototypes, and collaborated cross-functionally with brand, UX, research, marketing, and event teams to deliver consistent, high-quality digital event experiences.
Designed cohesive web experiences by integrating branding, scalable UI systems, and accessibility-first design practices aligned with Microsoft standards. Streamlined workflows, contributed to design libraries and prototypes, and collaborated cross-functionally with brand, UX, research, marketing, and event teams to deliver consistent, high-quality digital event experiences.
• Senior UI/UX Designer, Walmart (Global Campaigns)
Partnered with Walmart’s global design team to deliver 10 projects and over 190 digital assets in a three-month period supporting major holiday campaigns. Led digital design initiatives across homepage and event verticals, directed external agency output, and collaborated with senior creative leadership to ensure brand cohesion, strategic alignment, and high-impact campaign execution across all consumer touchpoints.
Partnered with Walmart’s global design team to deliver 10 projects and over 190 digital assets in a three-month period supporting major holiday campaigns. Led digital design initiatives across homepage and event verticals, directed external agency output, and collaborated with senior creative leadership to ensure brand cohesion, strategic alignment, and high-impact campaign execution across all consumer touchpoints.
• Senior Creative Designer, J.Hilburn
Led creative workshops, seasonal website updates, and digital lookbooks while mentoring junior designers and collaborating across teams to deliver nationwide omnichannel campaigns. Oversaw brand direction and creative strategy across digital, broadcast, and out-of-home media, providing high-level creative leadership for productions, campaigns, and live events in partnership with executive stakeholders.
Led creative workshops, seasonal website updates, and digital lookbooks while mentoring junior designers and collaborating across teams to deliver nationwide omnichannel campaigns. Oversaw brand direction and creative strategy across digital, broadcast, and out-of-home media, providing high-level creative leadership for productions, campaigns, and live events in partnership with executive stakeholders.
• Senior Marketing Designer, cintra/ferrovial
Led visual design efforts supporting major transportation infrastructure projects, including the expansion of frontage and main lanes and the introduction of TEXpress managed lanes along IH-820, SH-121/183, and IH-35W in Fort Worth.
Led visual design efforts supporting major transportation infrastructure projects, including the expansion of frontage and main lanes and the introduction of TEXpress managed lanes along IH-820, SH-121/183, and IH-35W in Fort Worth.
• Art Director, Public Information Associates (PIA)
Developed strategic, nationally scaled campaign creative while collaborating on joint ventures to build marketing plans, analyze performance, and identify growth opportunities. Provided leadership through clear communication of strategic goals, guided creative teams through fast-paced environments, and ensured final deliverables aligned with creative vision, messaging strategy, and audience engagement objectives.
Developed strategic, nationally scaled campaign creative while collaborating on joint ventures to build marketing plans, analyze performance, and identify growth opportunities. Provided leadership through clear communication of strategic goals, guided creative teams through fast-paced environments, and ensured final deliverables aligned with creative vision, messaging strategy, and audience engagement objectives.
• Art Director, Tandem Theory
Conceptualized and designed client brand voice and creative systems aligned with overarching marketing objectives. Translated strategy into innovative design materials that improved consumer perception and sales performance while mentoring and managing art team members to support professional growth and skill development.
Conceptualized and designed client brand voice and creative systems aligned with overarching marketing objectives. Translated strategy into innovative design materials that improved consumer perception and sales performance while mentoring and managing art team members to support professional growth and skill development.
• Art Director, Capital One
Served as design lead, balancing aesthetic execution with affinity diagramming and user-centered design practices. Helped transform company profiles into engaging infographic journeys while exploring opportunities for new brand identities and digital marketing initiatives.
Served as design lead, balancing aesthetic execution with affinity diagramming and user-centered design practices. Helped transform company profiles into engaging infographic journeys while exploring opportunities for new brand identities and digital marketing initiatives.
• Art Director, DNA Public Relations
Directed design support across marketing initiatives, market research, and CRM management through social platforms including TikTok, Snapchat, Instagram, Facebook, and X. Supported integrated PR strategies through cohesive visual storytelling and campaign execution.
Directed design support across marketing initiatives, market research, and CRM management through social platforms including TikTok, Snapchat, Instagram, Facebook, and X. Supported integrated PR strategies through cohesive visual storytelling and campaign execution.