Icy Hot + Aspercreme

During my tenure as Art Director at Tandem Theory in Dallas, I was responsible for the redesign of both the Icy Hot and Aspercreme websites. I set out to create a light and open experience so that users would feel that both brands are approachable and highly competent. Based on analytics data, the majority of visitors came to the site for the online shopping experience. Therefore, my initial focus was designing a mobile-first approach. When they landed on the page, I wanted visitors to immediately see the featured products, welcome text, and testimonials) followed by where to buy. This way, people first see what the company is about and what they are promoting. Below is a snapshot of our success story.