Digital Media

During my time creating social media content, I focused on producing engaging and visually dynamic reels and videos tailored for multiple platforms, including Instagram Reels, TikTok, YouTube, CapCut, Adobe Rush, and Adobe Illustrator. My goal was to design short-form content that captured attention quickly while maintaining a cohesive look and feel across each channel. From the start, I worked to align each video’s style and pacing with the brand’s tone, ensuring consistency in storytelling, visuals, and motion design. I experimented with platform-specific trends and editing techniques to maximize reach and engagement, all while keeping the creative direction unified across formats. Another key focus was optimizing the workflow for speed and quality. By leveraging various editing tools and platform features, I built a streamlined process for creating, refining, and publishing content, allowing for quick turnarounds while maintaining professional polish. Collaboration played a big role, as I partnered with creative teams, strategists, and stakeholders to ensure every piece of content hit the right note with its intended audience. Below is a snapshot of how we achieved success.