Pizza Hut

Pizza Hut International Celebrates The Iconic Original Pan® Pizza in Over 50 Countries. The global campaign spotlighted the evolution of the iconic dish, as well as the brand’s story of “now that’s delivering,” which speaks to its global reach, accessibility and commitment to making it easier for everyone to get what they want. In an effort to support their global campaign, I was tapped to help design a fully gamified Instagram and Facebook filter called "Eat All The Pizza" targeting GEN Z’ers + Millennials! The Instagram + Facebook filters were created in Spark AR Studio with support platforms Sketch, Illustrator and Photoshop. The design theory centered on creating a gamification experience with falling pizza slices in and around the user for them to gobble up. The user has 10 seconds to "Eat All The Pizza" before their final score is displayed creating a sharable social experience. The campaign was a BIG WIN for the brand and is LIVE now on Pizza Huts official Instagram page (link below). LIVE Filter: https://lnkd.in/ghXteg2